Chapter 01
Define the product
Start with what is inside.A clear product profile is the foundation of every packaging decision. It helps determine size, structure, materials, and finishes that protect your product and strengthen its presentation.
Decision checklist
- Product type and primary use
- Exact product or container dimensions
- Filled product weight
- Form, fragility, and breakage risks
- Dispensing or usage method
- Primary packaging materials
- Shelf life and storage needs
- Regulatory or labeling requirements
